Here is the re design for the DS Books. After swapping our Briefs with Ben and Kate, they gave us an audience direction that we where previously lacking.
The new Boards: (Will be updated when Blogger decides it wants to play nice.)
The original colours where going to be this: (But as you can see it did a better job of burning retina's than it did advertsing an online book club. So we fiddled around with the colour schemes and settled on yellow and green. We thought perhaps this could still be deemed as feminie but not as in your face girly as the pink was. (Not ever girl likes pink or likes to be asociated with it.) However the image I made for the magazine advert was deemed (In our prestaation) asociated with a very young feminie market. With this new information I think our target audience could be that of "cosmo girl" instead of young woman.
This in it's self changes our whole concept from getting woman in the 20-35 bracket to ingage with reading through the Nintedo DS book feature and online book club. It could now be appiled to young girls with the same aplication of book club feature through the nintendo DS.
I've found a differnt type of Book club recently. A couple of Marvel Artists have a Pod cast book club running where they discus graphic novels and comic books they have previously read. Who says the market doesn't exist. ;D
Friday 3 April 2009
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