Virus Brief

Task: Getting People To Read More

The Brief:
To promote reading in conjunction with World Book Day via means of the Nintendo DS. It focuses on commuters who like to read on their journeys and how they can benefit from owning these products.

There is a pre-existing book feature for the console, is there space for more? Or will the book feature itself be enough to promote itself?

Concept/Proposal
The age old foundations of our linguistic development lie in books and what has been recorded in them. How can this be put into an engaging 21st century context?

Tone of Voice
Friendly, inviting and nothing to controversial, as the audience is broad and you need to captivate the existing market that Nintendo have.

Deliverables
Posters, flyer's in the public domain that is relevant to the brief. Mock promotional skins that would persuade the consumer to buy the book feature.

Considerations
Limited to 3 colours, however one of these colours must be stock. (red, black and white.)

What do the commuters see everyday and where will they go? You need to make sure that they are captivated or inspired by what they see and what they are going to buy is worthwhile.

You should consider how World Book Day promote themselves and see how you can tie it in with pre-existing promotional methods. Do it need improving? Are there other ways that this can be achieved?

The message need to include both type and image, as they are fundamental in selling what you will be saying.

Do you need they product on view? Or will use of differnt imagery benefit?

Mandatory Requirements
Keep it legal, you don' want to get arrested and not see your ideas bloom.